Chloe Amy Avery is an embroidery artist in London. She uses layers of stitches and many colors to make very realistic pieces. Often, she takes nostalgic items for her subjects, like comfort food or snacks you would get at a fair. Her latest subject is flames, and she uses many colors to depict the fire at the end of a match or a candle.
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Here are some great takeaways from our conversation:
- Trust your instinct as an artist when you are choosing colors and designing your composition. You may be doing something you’ve never seen anyone else do and you need to trust that people want to see that. Also realize that instinct will come the more you practice and develop your art.
- Take some time to step away from a piece of art so you don’t get overwhelmed. You’ll want to assess it to see if you’re done or there’s more to do, but you can’t do that if you’re still so close to it.
- If you work in collections, meaning do a few pieces with the same subject matter or colors or design together, you’ll get good at it and each one will be better than the last.
- When making a new collection, change up your substrate or background for more interest. Chloe makes some collections on white canvas, and her flames are done on black fabric.
- A great way to challenge yourself with your art making is to occasionally switch the scale of your art. If you normally make quite large pieces, challenge yourself to make a series of small pieces, and vice versa.
- You make like offering commissions to your customers because you get to hear what they’d like to see.
- I know we’ve talked about this before, but you need to make sure you are posting great quality photos of your artwork. Of course, you want the photos to accurately represent what you’ve made, but you also want people to be able to zoom in on your photos so they can see a good detail of your art.